RESEARCH: HOW BRANDS PROFILE AUIDIENCES

4. Who is YOUR TARGET AUDIENCE for a thriller film?

1. HOW DO BRANDS PROFILE AUIDIENCES?

Brands use profiling to the audience in order to release the knowledge of there new film and to specifically target the audience they think will be mostly interested.
For our thriller I believe teenagers are the most appropriate audience, so from research have decided the best media coverages would be "BBC THREE", "Radio 1" and "1Xtra".
BBC are reported to cover a wide range of interesting media for teenagers.

"Despite the huge growth in choice of media, the BBC remains a very important part of young people’s media consumption. The BBC reaches around 92 per cent of 15-34 year olds each week and BBC television remains successful at reaching younger audiences, although its usage has declined significantly in recent years. While other media providers, particularly Channel 4, are more readily associated with provision for young people than the BBC, we believe the BBC still has a unique role in bringing all audiences together, particularly at key national moments, on its broad-appeal mainstream services. In recognition of this, we will consider the interests of children and young people in other service reviews, particularly our reviews of BBC One and BBC Two due to commence later in 2009."

"Radio 1’s high reach to young people makes it a very important service for the BBC. It is highly effective at delivering some of the BBC’s public purposes to young people. We believe it has potential to increase its public value further, given the strength of its market position. "

Other ways to find your target audience is become familiar with the terms Demographic and Psychographic. 

 

 

Who would be the audience for your media product?

PLANNING OUR VIEWER PROFILE

Step 1: Make an entry in your Production Log like the one below, with the title 'Planning our viewer profile'. The aim is to jot down an outline picture of your target audience.

Today I started making outline notes about what my target audience for "..." was like:

Age group: 18-40+, young adults

Gender: both men and women

They are likely to watch TV programmes such as Danish TVdrama (The Killing and Borgen), Sherlock Holmes,

They are likey to see at the cinema: Twilight, Inception,Se7en, The Dark Knight, Sin City, Hannibal, Panic Room, The Taking of Pelham 1,2,3,  Law Abiding Citizen, Angels and Demons, Public Enemies, Road To Perdition, Batman, Ronin, Another 48 Hours, Primal Fear, Gangster No.1

In their leisure time, they will visit YouTube, play video games, download movies, drink Costa coffee / Starbucks; eat at Pizza Express, MacDonald's, Subway or Cafe Rouge

Clothes: H & M, River Island, Fat Face, Top Shop

Media: iPhone or Blackberry for internet on the move; Mac Book or iPad to see movies, play games, browse and shop; Face Book for conecting to friends