RESEARCH: THE ART OF THE TITLE

The Art of the title

Today I started to research opening title sequences in more detail...

As I am doing the film brief, I started my detailed research into opening credits..
In class I investigated the very useful website The Art of the Title http://www.artofthetitle.com.

American Horror Story- Directed by Kyle Cooper (2011)

For my first piece of close analysis, I used my own observations, class discussion and the overall knowledge Ive earned from my time in Media lessons, to understand the title sequence of "American Horror Story" further. 

• The genre of this film is horror, so because of this the title design is enigmatic and disturbing, using dark colours and unusual images. This invites the viewer as the pictures are strange yet inviting because it is exciting to the eye. 
• Throughout the sequence, but particularly at the beginning the use of childhood innocence is noticeable, and with the mysterious background music it again adds a uncomfortable sense underpinning its genre.
• The period that the film is set is again clearly established through the use of scientific and old dusty images, it is obvious it is a present or 20th century horror.
• Colour and lighting are key visual codes. The sepia tone lends a period air and the colour black predominates, underscoring the grim nature of the subject matter: the objects are all the dusty possessions with unusual images displaying a scientific theme present.

Casino Royale